I started at age 12...
Back then, I didn’t have a grand plan; I was just a curious kid experimenting with creative gigs on Fiverr. I didn’t even know the “language” of design yet, I just knew I loved designing things.
Eventually, that curiosity pulled me into the world of brand design. Since 2021, I’ve focused on building identities for startups and growing companies, helping them align how they look with the impact they want to make. I’m a big believer that design should do more than just look good, it should actually influence the audience perception.
Not bragging, but I’ll say that I’m a deep thinker. Thinking, I believe is what gives the human experience its depth.
I remember when I was 10, the questions I used to ask were more often about why and that habit has helped me till now. But at that age, I felt this habit was discouraged by the education system, so I dropped out and I realized I needed to create my own path in life so I started exploring, and eventually found my career.
When I’m not at my desk, I’m learning about the vastness of astronomy, the lessons of history and the complex 4 dimensional chess game of geopolitics. This curiosity naturally influences how I think about design. I tend to zoom out and try to understand the big picture and the complete system before touching the surface.
At the core, I believe every human should contribute, in some way, to the progress of humanity. For me, design is one of the tools I use to do that and my goal is to benefit as many people and their sense of purpose in the form of their business as I can, through the skills I have.
Not bragging, but I’ll say that I’m a deep thinker. Thinking, I believe is what gives the human experience its depth.
I remember when I was 10, the questions I used to ask were more often about why and that habit has helped me till now. But at that age, I felt this habit was discouraged by the education system, so I dropped out when I realized I needed to create my own path in life and I started exploring and eventually found my career.
When I’m not at my desk, I’m learning about the world around and above us, I’m someone who is deeply curious about the vastness of astronomy, the lessons of history and the complex 4 dimensional chess game of geopolitics. This curiosity naturally influences how I think about design. I tend to zoom out and try to understand the big picture and the complete system before touching the surface.
At the core, I believe every human should contribute, in some way, to the progress of humanity. For me, design is one of the tools I use to do that and my goal is to benefit as many people and their sense of purpose in the form of their business as I can, through the skills I have.
My Design Philosophy
I’ve always believed that design is really a way of thinking before it’s about the visuals. For me, it doesn’t start with picking out some visuals but it starts with really getting to know the people a business serves and the problems they’re trying to solve.
Design has a great psychological impact I believe. It can build or destroy audience perception. It enables you to control that gut feeling and impression of the masses when they see a brand or a company. My goal is to help founders take control of that impression, making sure that when the masses see them, it feels exactly the way it was intended to.
I also think there’s a real strength in restraint. Sometimes the most confident brands are the ones that don’t feel the need to be the loudest in the room.
Other than that, we’re witnessing AI boom today so my take on the AI is this… I still see technology as a way to amplify what we do, not replace it. At the end of the day a non-human can’t understand the psychology and intent of different human beings like a human can.
I’ve always believed that design is really a way of thinking before it’s about the visuals. For me, it doesn’t start with picking out some visuals but it starts with really getting to know the people a business serves and the problems they’re trying to solve.
Design has a great psychological impact I believe. It can build or destroy audience perception. It enables you to control that gut feeling and impression of the masses when they see a brand or a company. My goal is to help founders take control of that impression, making sure that when the masses see them, it feels exactly the way it was intended to. I also think there’s a real strength in restraint. Sometimes the most confident brands are the ones that don’t feel the need to be the loudest in the room.
Other than that, we’re witnessing AI boom today so my take on the AI is this… I still see technology as a way to amplify what we do, not replace it. At the end of the day a non-human can’t understand the psychology and intent of different human beings like a human can.
I’ve always believed that design is really a way of thinking before it’s about the visuals. For me, it doesn’t start with picking out some visuals but it starts with really getting to know the people a business serves and the problems they’re trying to solve.
Design has a great psychological impact I believe. It can build or destroy audience perception. It enables you to control that gut feeling and impression of the masses when they see a brand or a company. My goal is to help founders take control of that impression, making sure that when the masses see them, it feels exactly the way it was intended to. I also think there’s a real strength in restraint. Sometimes the most confident brands are the ones that don’t feel the need to be the loudest in the room.